QFD — Quality Function Deployment
1 day- Translate customer requirements into product and process characteristics in a structured way
- Understand and apply the House of Quality as a central working instrument
- From customer wish to development specification
- Customer voice — collecting and weighting requirements
- Kano model (basic, performance, delight factors)
- Building the House of Quality (HoQ) step by step
- Requirements ↔ product characteristics: correlation matrix
- Competitive comparison and benchmarking in the HoQ
- Technical correlations (the "roof")
- Prioritising technical characteristics
- Practical case study throughout the day
- Transition to downstream HoQs (design, production, suppliers)
- QFD templates in Excel for reuse